Social Media Strategist, Digital Storyteller & Brand Campaign Specialist based in NYC

With 5+ years of experience across digital media, branded content, and social storytelling, I’ve built my career around understanding what makes content truly connect with audiences. From managing branded campaigns and social marketing initiatives to freelancing as a copywriter, editor, and lifestyle writer, I consistently focus on creating storytelling that feels culturally relevant, engaging, and results-driven.

My experience spans developing multi-platform content strategies, managing both paid and organic social campaigns, and overseeing projects from concept to execution across editorial, healthcare, lifestyle, and branded media spaces.

I specialize in translating brand messaging into social-first storytelling that drives engagement, strengthens audience connection, and supports broader business goals.

Throughout my career, I’ve collaborated closely with editorial, creative, and marketing teams to produce high-performing campaigns across Instagram, LinkedIn, Meta, and web platforms, using performance insights and audience behavior to refine strategy and maximize impact. Blending creativity with analytical thinking, I bring an editorial eye, strong project management skills, and a deep understanding of digital culture to every brand and campaign I work on.