During my time as a Branded Content Editor at Fortune Brand Studio, I played a key role in shaping copy and social-first storytelling for Salesforce’s Ecopreneurs, a flagship 11-part editorial series spotlighting purpose-driven founders leading climate action through innovation and sustainability.

The campaign defined “ecopreneur” as an environmentally minded entrepreneur actively driving measurable impact in the fight against climate change, and I contributed to bringing those narratives to life across multiple platforms with a consistent, engaging voice tailored for digital audiences.

For the client Papahānaumokuākea Marine Debris Project (PMDP), I supported a multiplatform campaign highlighting their large-scale ocean waste removal missions and their impact on reducing marine pollution. I wrote and refined copy for behind-the-scenes content, explainer videos, and social media assets designed to extend reach and drive engagement across each section of the brand’s dedicated paid content landing page.

Working closely with design, copyediting, and senior editorial teams, I helped ensure narrative cohesion across the series while adapting storytelling for platform-specific performance. The collective work produced across PMDP and the broader Ecopreneurs series contributed to the campaign receiving multiple industry recognitions in 2023, including Content Marketing Project of the Year, B2B Branded Content Campaign of the Year, and Agency of the Year from the Marketing Institute.