The objective of this campaign was to drive ticket sales for the organization’s milestone anniversary event by expanding audience reach and increasing community engagement across social platforms. To achieve this, I developed a strategic organic content plan that combined static graphics, animated visuals, Instagram Story call-to-actions, and scheduled reposts to test and optimize engagement performance across multiple content formats.
I also leveraged SEMrush to identify trending and relevant Instagram hashtags, helping increase discoverability and extend the campaign’s reach to new audiences. As a result, the campaign generated 49.8K views within one month, drove 1.3K engagements, increased the account’s following by 157 new followers, and earned 108 content shares — contributing to greater event visibility and audience participation.