Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Turning Anniversary Momentum into Measurable Reach
Project Type
Nonprofit
Brand
Alpha Kappa Alpha Sorority, Incorporated®, Epsilon Pi Omega Chapter
Challenge
Drive ticket sales for the Epsilon Pi Omega chapter’s 75th anniversary event by expanding audience reach, increasing discoverability, and strengthening engagement across Facebook and Instagram.
Strategy
Develop an organic, multi-format social media campaign designed to broaden reach and improve engagement performance by:
• Leveraging varied content formats to capture different audience behaviors
• Optimizing discoverability through targeted hashtag research
• Increasing interaction through community-driven storytelling and clear calls-to-action
• Continuously testing content performance to refine what resonates most
Execution
• Created and deployed a mix of static graphics, animated visuals, Instagram Stories, and CTA-driven content
• Scheduled strategic reposts to evaluate timing and optimize engagement performance
• Used SEMrush to identify trending and relevant Instagram hashtags to increase reach and visibility
• Monitored engagement and iterated content distribution based on performance insights
Results
• Generated 49.8K views within one month
• Achieved 1.3K engagements
• Gained 157 new followers
• Earned 108 content shares
• Increased overall event visibility, audience engagement, and support for ticket sales objectives
A multi-format organic social media campaign designed to amplify awareness and drive ticket sales for a milestone anniversary event. By combining static and animated content, Instagram Story CTAs, and strategic reposting, I optimized engagement across platforms while expanding audience reach. Leveraging SEMrush-driven hashtag research further increased discoverability and helped attract new audiences. The campaign ultimately delivered strong performance outcomes, including 49.8K views, 1.3K engagements, and 157 new followers—significantly elevating event visibility and community participation.
