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Malin + Goetz
Project type
Sponsored Email Marketing Campaign / Branded Content Email
My Role
Copywriter / Content Strategist
The Angle
Created a native advertising article for PureWow that introduced Malin + Goetz's new botanical deodorant scent to readers interested in clean beauty and personal care. The content highlighted the product's natural ingredients, odor-neutralizing benefits and skin-friendly formulation while aligning with PureWow's editorial voice and lifestyle-focused audience.
What I Did
• Wrote compelling sponsored editorial copy introducing Malin + Goetz's new botanical deodorant scent.
• Translated product features—including 12 plant extracts, coconut oil and barley powder—into consumer-focused benefits.
• Crafted messaging that addressed common concerns about switching to natural deodorants while building trust in the brand.
• Developed a narrative that balanced product education with lifestyle storytelling to encourage consideration and purchase.
Newsletter / Dedicated Email Campaign