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Wacoal Campaign
Project type
Sponsored Email Marketing Campaign / Branded Content Email
My Role
Copywriter
The Story
Created sponsored email copy for PureWow promoting a Wacoal sweepstakes that encouraged readers to join the brand’s email list for a chance to win a $1,000 shopping spree. The campaign targeted consumers interested in refreshing their lingerie essentials, positioning Wacoal as a trusted leader in bra fit, comfort, quality, and size inclusivity.
What I Did
• Developed the email’s spring-themed concept around upgrading and refreshing wardrobe essentials.
• Wrote persuasive promotional copy driving email sign-ups through a $1,000 shopping spree sweepstakes.
• Crafted product messaging that highlighted Wacoal’s expertise in fit, comfort and quality, as well as its broad size range.
• Created concise, benefit-focused descriptions for featured products, including the Net Effect Bralette, Perfect Primer Full Figure Underwire Bra and Elevated Allure Underwire Bra.
• Maintained PureWow’s conversational editorial voice while integrating clear calls to action that encouraged both sign-ups and product exploration.
Clean Beauty-Focused Brand Partnership